Case study, Greener Pastures The Launch of StaGreen by HydroCan Study

, Greener Pastures The Launch of StaGreen by HydroCan - Case Study Example This newly created product is said to have been unable to retain water for long once applied on several grass types hence cutting down on the desire for frequent advertising and extra water (MacKenzie 96). However, despite their anxiety to launch their product into the market, they direly needed adequate answers to a variety of questions e.g. the type of segment to set its target, the way to position this new product and the type of strategy for launching the product. The marketing consultants effectively made an analysis of the communication options, prices, costs and markets. Their eventual task was to come up with a comprehensive strategy in order for the new firm to launch its newly designed product. After a comprehensive analysis of this product, it was deduced that the product was extremely beneficial and had the same appearance other fertilizers although it had a significant impact on most common grass types’ root systems. This product also had the ability to reduce the desire for manual watering processes up on most grass types by almost up to 40 percent thus rendering the product to be of considerably high demand (MacKenzie 96). The key issue that needed to be addressed is the type of market to be initially targeted for this new product. There had been a variety of clashing views regarding the target market segment; this firm’s CEO intended to make its initial market segment target as garden market and consumer lawn while Mr. Humphreys preferred the target to be directed to garden market and commercial lawn. Because the two markets needed an extremely different launch strategy, choosing an appropriate segment had been the principal concern. Since both leaders possessed entirely biased positions, the consultants were aware that they had a difficult task of presenting strong, viable reasons to support all their recommendations. In order to render the